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		<title>Grow Zambia targets are realistic within five years, economist says</title>
		<link>https://zambianeconomist.com/grow-zambia-agenda-targets-realistic/</link>
					<comments>https://zambianeconomist.com/grow-zambia-agenda-targets-realistic/#respond</comments>
		
		<dc:creator><![CDATA[The Zambian Economist]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 14:01:56 +0000</pubDate>
				<category><![CDATA[Agriculture & Mining]]></category>
		<category><![CDATA[Business & Economy]]></category>
		<category><![CDATA[3 million tonnes copper]]></category>
		<category><![CDATA[Grow Zambia Agenda]]></category>
		<category><![CDATA[Hakainde Hichilema]]></category>
		<category><![CDATA[Kiru Sichoongwe]]></category>
		<category><![CDATA[Zambia budget 2027]]></category>
		<category><![CDATA[Zambia copper production]]></category>
		<category><![CDATA[Zambia economy 2026]]></category>
		<category><![CDATA[Zambia electricity]]></category>
		<category><![CDATA[Zambia solar energy]]></category>
		<category><![CDATA[Zambia soya]]></category>
		<category><![CDATA[Zambia tourism]]></category>
		<guid isPermaLink="false">https://zambianeconomist.com/?p=3057</guid>

					<description><![CDATA[Economist Dr Kiru Sichoongwe has told ZNBC News that the Grow Zambia Agenda's targets for copper, soya, tourism and 10,000 megawatts of power are realistic within five years, if the investment arrives to meet them.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>Economist Dr Kiru Sichoongwe has told ZNBC News that the production targets at the heart of President Hakainde Hichilema&#8217;s Grow Zambia Agenda are realistic within the plan&#8217;s five-year horizon, if the investment arrives to meet them.</em></p>



<div class="wp-block-group key-takeaways-box has-pale-yellow-background-color has-background" style="border-left-color:#f0b429;border-left-width:4px;padding-top:20px;padding-right:24px;padding-bottom:20px;padding-left:24px;background-color:#fff8e1">
<h3 class="wp-block-heading">Key takeaways</h3>
<ul class="wp-block-list" style="list-style-type:disc;padding-left:1.4em;margin-left:0.4em;list-style-position:outside">
<li style="display:list-item">Economist Dr Kiru Sichoongwe says the Grow Zambia Agenda&#8217;s production targets can be met within five years, telling ZNBC News the shift from economic stabilisation to expansion is achievable.</li>
<li style="display:list-item">Copper is the headline number: 3 million tonnes a year. Zambia produced about 820,000 tonnes in 2024, so the target means nearly quadrupling output.</li>
<li style="display:list-item">Sichoongwe calls the soya target feasible on Zambia&#8217;s underused arable land, and says tourism can lean on Victoria Falls, Chishimba Falls and the country&#8217;s wildlife.</li>
<li style="display:list-item">The 10,000 megawatt electricity goal is attainable through solar, he argues, in a country that gets roughly 300 days of sunshine a year.</li>
<li style="display:list-item">The agenda, unveiled in President Hichilema&#8217;s inaugural speech for his second term, aims at industrial transformation and job creation. Its first test is the 2027 national budget, due within weeks.</li>
</ul>
</div>



<p class="wp-block-paragraph">Can Zambia meet the targets in the Grow Zambia Agenda? Yes, within five years, according to economist Dr Kiru Sichoongwe, provided the investment arrives. In a telephone interview with ZNBC News, he backed the plan&#8217;s production goals for copper, soya, tourism and electricity as realistic for the horizon President Hakainde Hichilema has set.</p>



<p class="wp-block-paragraph">The endorsement matters because of what it follows. Hichilema&#8217;s first term was consumed by stabilisation: the November 2020 eurobond default, three years of restructuring negotiations, a US$1.3 billion IMF programme approved in August 2022, and a drought that cut hydropower when the economy could least afford it. Grow Zambia, introduced in the inaugural speech opening his second term, is built to change the subject from repair to expansion.</p>



<h2 class="wp-block-heading">What is the Grow Zambia Agenda?</h2>



<p class="wp-block-paragraph">It is the second term&#8217;s economic programme, organised around production targets rather than fiscal arithmetic. Sichoongwe describes it as a strategic shift, from stabilising the economy after the debt crisis to expanding it through productive investment. The stated aim is industrial transformation and job creation. Four sectors carry the weight: mining, agriculture, tourism and energy.</p>



<h2 class="wp-block-heading">Is the three-million-tonne copper target realistic?</h2>



<p class="wp-block-paragraph">Start with the size of the ask. Zambia produced about 820,000 tonnes of copper in 2024, according to Ministry of Mines figures. Three million tonnes a year, a target Hichilema first set in 2022 for 2031, means nearly quadrupling output inside five years.</p>



<p class="wp-block-paragraph">Sichoongwe says it is achievable &#8220;if there is significant investment in the sector&#8221;, a condition that does more work than the endorsement itself. The pipeline gives his case something to stand on. First Quantum is spending more than a billion dollars expanding Kansanshi. Barrick plans about US$2 billion to turn Lumwana into a super pit. KoBold Metals is financing the high-grade Mingomba project in the Copperbelt with investors including Bill Gates.</p>



<p class="wp-block-paragraph">What the pipeline cannot yet show is time. Expansions add tonnes within a few years; new mines take the better part of a decade. We examined how the <a href="https://zambianeconomist.com/zambia-copper-target-economic-complementarities/">three-million-tonne ambition</a> stacks up against the projects actually under construction earlier this year.</p>



<h2 class="wp-block-heading">Can soya scale on Zambia&#8217;s idle land?</h2>



<p class="wp-block-paragraph">The case for soya is simpler, and Sichoongwe makes it in one clause: feasibility rests on Zambia&#8217;s &#8220;large amount of currently underutilized arable land&#8221;. The Ministry of Agriculture counts about 42 million hectares of arable land, of which only a fraction is cultivated in any given year. Demand is domestic and steady, since poultry feed and cooking oil both run on the crop. Scaling soya is a logistics and finance problem, which is easier than a geology problem.</p>



<h2 class="wp-block-heading">Can solar really deliver 10,000 megawatts?</h2>



<p class="wp-block-paragraph">The power target looks like the boldest number until you recall where Zambia is starting from. Installed capacity sits at roughly 3,400 megawatts, more than 80 percent of it hydro. After the 2024 drought, the worst in decades, households endured load shedding of up to twenty-one hours a day. Tripling generation capacity in five years would have sounded fanciful before the cost of solar panels fell.</p>



<p class="wp-block-paragraph">Sichoongwe&#8217;s arithmetic leans on the sky. Zambia gets about 300 days of sunshine a year, he notes, which makes solar the natural route to 10,000 megawatts. Panels can be installed in months, unlike dams. The slower engineering is the grid that carries the power and the tariffs that repay the people who build it.</p>



<h2 class="wp-block-heading">Where tourism fits</h2>



<p class="wp-block-paragraph">Tourism is the one target that needs no invention. Sichoongwe points to Victoria Falls and Chishimba Falls outside Kasama, plus the wildlife in the parks between them. Before the pandemic, the World Travel and Tourism Council put the industry&#8217;s contribution at close to 7 percent of GDP. The constraint here is not attractions but beds and roads, which is why the target&#8217;s fate sits with capital spending as much as marketing.</p>



<h2 class="wp-block-heading">What happens next</h2>



<ul class="wp-block-list">
<li>The 2027 national budget, normally presented in late September or early October, will show whether the targets have money and tax measures attached.</li>

<li>Investment announcements in mining, where the gap between 820,000 and 3 million tonnes has to be closed.</li>

<li>Solar power purchase agreements and grid upgrades, which decide how fast new megawatts become usable electricity.</li>

<li>The kwacha and inflation, as an expansion push meets the stabilisation gains of the past two years.</li>
</ul>



<p class="wp-block-paragraph">Sichoongwe has given the agenda an early, nameable vote of confidence, which counts for something in a country that has heard five-year plans before. The clock on this one started with the inaugural speech. Budget season, which opens within weeks, will supply the first evidence of whether the government intends to beat it.</p>



<p class="wp-block-paragraph"><em>More coverage of Zambia&#8217;s economy and mines is collected in our <a href="https://zambianeconomist.com/category/agriculture-mining/">Agriculture and Mining hub</a>.</em></p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p class="has-text-color wp-block-paragraph" style="color:#c00000"><strong>WARNING! All rights reserved. This material and all other digital content on this website may not be reproduced, published, broadcast, rewritten, or redistributed, in whole or in part, without the prior express permission of The Zambian Economist. Where permission is granted, the content must be clearly credited to “The Zambian Economist,” with “www.zambianeconomist.com” prominently displayed.</strong></p>



<p class="wp-block-paragraph"><strong>WhatsApp:</strong> +260775574228 | <strong>Email:</strong> info@zambianeconomist.com © 2026 The Zambian Economist.</p>



<p class="wp-block-paragraph"><strong>Work With The Zambian Economist:</strong> <a href="https://zambianeconomist.com/advertise/">Advertise With Us</a> · <a href="https://zambianeconomist.com/directory/">List With Us</a> · <a href="https://zambianeconomist.com/submit-article/">Submit an Article</a></p>



<p class="wp-block-paragraph"><strong>Related:</strong> <a href="https://zambianeconomist.com/grow-zambia-targets-haabazoka/">Grow Zambia Targets Offer Real Opportunities, Says Haabazoka</a></p>
<p><em>Related: <a href="https://zambianeconomist.com/grow-zambia-10-10-5-3-3-1-1-1-formation/">The Formation Zambia Has Drawn for Growth</a>.</em></p>
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		<title>Zambia Courts Tourism Investment as Holiday Yamu Loko Goes on TV</title>
		<link>https://zambianeconomist.com/zambia-tourism-investment-holiday-yamu-loko-2026/</link>
					<comments>https://zambianeconomist.com/zambia-tourism-investment-holiday-yamu-loko-2026/#respond</comments>
		
		<dc:creator><![CDATA[The Zambian Economist]]></dc:creator>
		<pubDate>Thu, 27 Aug 2026 15:59:24 +0000</pubDate>
				<category><![CDATA[Business & Economy]]></category>
		<category><![CDATA[Zambia Economy 2026]]></category>
		<category><![CDATA[domestic tourism]]></category>
		<category><![CDATA[Holiday Yamu Loko]]></category>
		<category><![CDATA[tourism investment]]></category>
		<category><![CDATA[Zambia tourism]]></category>
		<category><![CDATA[Zambia Tourism Agency]]></category>
		<guid isPermaLink="false">https://zambianeconomist.com/?p=2806</guid>

					<description><![CDATA[Government is using the Holiday Yamu Loko television series and a domestic travel campaign to attract tourism investment, support local businesses and create jobs.]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph"><em>Government is pairing domestic tourism promotion with an investment drive intended to turn interest in Zambia’s destinations into travel, spending and jobs.</em></p>



<p class="wp-block-paragraph"><strong>By The Zambian Economist Analyst</strong></p>



<div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-a240abf8 wp-block-group-is-layout-constrained" style="border-left-color:#F0B429;border-left-width:4px;padding-top:20px;padding-right:24px;padding-bottom:20px;padding-left:24px">
<h3 class="wp-block-heading">Key Takeaways</h3>



<ul class="wp-block-list">
<li>Government says it has stepped up measures to attract more investment into Zambia’s tourism sector.</li>



<li>Tourism Permanent Secretary Evans Muhanga wants destination awareness converted into travel, spending and jobs.</li>



<li>Stronger domestic tourism could raise demand for accommodation and cultural experiences while opening business opportunities in host communities.</li>



<li>The Zambia Tourism Agency says Take a Holiday Yamu Loko is intended to make local travel a more regular part of Zambian life.</li>
</ul>
</div>



<p class="wp-block-paragraph">The Zambian Government says it is seeking more private investment in tourism as part of its plan to diversify the economy and create jobs. The immediate focus is domestic travel: getting more Zambians to visit local destinations and spend across the tourism value chain.</p>



<p class="wp-block-paragraph">Tourism Permanent Secretary Evans Muhanga made the remarks at the premiere of the <em>Holiday Yamu Loko</em> television series. He said the initiative is meant to increase travel and spending, with stronger local demand supporting accommodation providers, cultural experiences and businesses in tourism communities.</p>



<h2 class="wp-block-heading">Government wants visibility to become spending</h2>



<p class="wp-block-paragraph">Tourism promotion often succeeds at the awareness stage but fails to produce bookings. Muhanga’s message was that destination visibility must lead to actual travel and expenditure.</p>



<p class="wp-block-paragraph">That matters because a local holiday distributes money across several businesses. A trip can generate income for lodges, restaurants, transport providers, guides, craft traders and cultural attractions. For communities near tourism sites, the economic value depends on how much of that spending stays local.</p>



<p class="wp-block-paragraph">Government has already set ambitious targets for the sector. In June 2026, it said Zambia was aiming for 2.5 million international arrivals and US$1 billion in tourism revenue by year-end. The investment push now puts attention on the capacity needed to serve that growth, from accommodation and transport links to visitor experiences.</p>



<h2 class="wp-block-heading">Holiday Yamu Loko moves to television</h2>



<p class="wp-block-paragraph">Zambia Tourism Agency Vice Board Chairperson George Kaumba said the Take a Holiday Yamu Loko campaign is intended to make local tourism a greater part of everyday life.</p>



<p class="wp-block-paragraph">The television series gives the campaign a wider storytelling platform. Its commercial test will be whether viewers can move easily from seeing a destination on screen to finding prices, transport, accommodation and bookable activities.</p>



<h2 class="wp-block-heading">Where businesses could find opportunity</h2>



<p class="wp-block-paragraph">The announcement points to opportunities across the domestic tourism chain. Accommodation operators could benefit from more local bookings, while community enterprises may find demand for food, crafts, guiding and cultural experiences.</p>



<p class="wp-block-paragraph">Investors will still weigh access, power, connectivity, pricing and the reliability of visitor demand. Marketing can bring a destination to public attention, but repeat travel depends on an experience that is affordable and easy to book.</p>



<h2 class="wp-block-heading">What is Take a Holiday Yamu Loko?</h2>



<p class="wp-block-paragraph">Take a Holiday Yamu Loko is a domestic tourism campaign led by the Zambia Tourism Agency. It encourages Zambians to explore destinations within the country and directs more tourism spending towards local operators and communities.</p>



<h2 class="wp-block-heading">Related reading</h2>



<p class="wp-block-paragraph">Read our earlier analysis, <a href="https://zambianeconomist.com/zambia-tourism-billion-dollar-target-2026/">Zambia Wants a Billion-Dollar Tourism Industry</a>, and visit our <a href="https://zambianeconomist.com/category/business-economy/">Business &amp; Economy hub</a>. Investors can also consult our <a href="https://zambianeconomist.com/doing-business-in-zambia/">Doing Business in Zambia</a> guide and upcoming <a href="https://zambianeconomist.com/events/">events</a>.</p>



<p class="wp-block-paragraph"><strong>For readers:</strong> What would make you take more holidays within Zambia: lower prices, better transport, clearer information or more packaged deals?</p>



<hr class="wp-block-separator has-alpha-channel-opacity"/>



<p class="has-text-color wp-block-paragraph" style="color:#C00000"><strong>WARNING! All rights reserved. This material and all other digital content on this website may not be reproduced, published, broadcast, rewritten, or redistributed, in whole or in part, without the prior express permission of The Zambian Economist. Where permission is granted, the content must be clearly credited to “The Zambian Economist,” with “www.zambianeconomist.com” prominently displayed.</strong></p>



<p class="has-text-color wp-block-paragraph" style="color:#C00000"><strong>WhatsApp: +260775574228 | Email: info@zambianeconomist.com<br>© 2026 The Zambian Economist.</strong></p>



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<p><em>Related: <a href="https://zambianeconomist.com/hichilema-duchess-of-edinburgh-zambia-uk-cooperation/">Hichilema Hosts Duchess of Edinburgh at Community House, Points to Wider Zambia-UK Cooperation</a>.</em></p>
<p><em>Related reading: <a href="https://zambianeconomist.com/turkish-airlines-lusaka-exit-connectivity-warning/">Turkish Airlines&#8217; Lusaka Exit Is a Connectivity Warning Zambia Cannot Afford to Ignore</a></em></p>]]></content:encoded>
					
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